With the rise of the Internet and no thanks to Al Gore, international trade and marketing began to take on a new direction. New markets began to show potential where little if any promise was shown previously. The Internet meant that information could be delivered and acted on almost immediately. Real time transactions and business to business commerce was taking flight.
However in the early 90’s only those countries with the capacity to finance infrastructure really had an advantage and even they were sorely lacking due to available technology. Demand was quickly being stunted by reality. Broadband was in its infancy even in the mid 90’s and although it held great potential for global markets it was either far to expensive or physically out of reach for most businesses.
Fast forward to 2000 -01 and the dotcom bust nearly plunged another dagger into the potential global economy as many corporations took second looks at their directions online and even questioned the staying power of the Internet. It really has been only the last several years where Internet globalization really seems to have solidified its foundation as a conduit for world trade and commerce. Yet many businesses are still guarded when it comes to investing in online foreign marketing; meaning there are still ample opportunities available world wide.
There are many factors contributing to globalization on the Internet. One of them is the growth of open source code. This allows for freedom of development enjoyed by many smaller companies enabling them to develop online platforms beyond what they normally could afford. The cost of software in many cases now outstrips hardware and development fees are a part of this. Open source applications make it easier for small and midsize companies to compete in world markets online.
The introduction of Unicode into the Internet phenomenon has played a huge role in standardization of many platforms online regardless of the manufacturer, in any language. The Unicode Standard has been adopted by many industry leaders. Some roadblocks still exist in crowning Unicode as a brilliant triumph but it comes awfully close to online martyrdom.
A huge market exists today for professionally qualified translating services for the Internet. To totally transform an English only corporate website of any complexity capable of business to business commerce can be quite expensive. This fact turns many small to midsize organizations to second rate translation options that mean poorly translated websites not meeting expected values. Many companies will take a piece meal approach and localize their websites in phases.
It’s no surprise that Internet technology companies seem to lead the pack when it comes to online globalization and why wouldn’t they.
They understand the process and also the rewards. This is why many companies need to hire professional facilitators when it comes to planning and executing globalization online. Seeking out a reliable translating service that can lead you from beginning to end and do it for a reasonable cost should be paramount in the beginning phase of planning this process.
The Internet gives a huge advantage to small business to compete with the big boys in global markets but this will only be achieved by making the initial investment it takes to have a unique and competitive web presence that makes perfect sense to the new market and recognizes the need of the end user in that new market.
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